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• Get an excellent website of your website. Ensure that your website can deliver results. Preferably your website should be mobile responsive, so your prospective customers can see it on all devices
• Blogging / writing articles should be your high priority.
• Email sign up feature should be on your website. You can easily communicate with your customers / prospective customers for any new products or discounts / offers your run.
• You should distribute press releases regularly.
• You need to see what your competitors are doing and learn from other similar businesses.
• Use YouTube to market your business.
• Local directories listings.
• Be active on facebook, twitter, Google plus and all famous social media sites.
• Have your company facebook page & twitter page
• Have Search Engine Optimization strategy in place. SEO does affect your online presence. It is always better to hire an SEO Consultant so you can focus what your expertise in.
• Good Ad words, Facebook Ads, Twitter Ads, Flyers, Business Card distribution etc.
• Social Gathering / Meetups.
• Email marketing / Fax Marketing / Word of Mouth.
• Reviews from satisfied clients.
• Try to win an Award and if you already have one – show it on your website.
• Get experts to write on your website.
• Network, Network, Network – keep talking about your business with others.
• Ask for referrals from present clients, give them offers / discounts if they refer a client.
• Build strong relationships.
• Allow others to comment on your blog and always reply on your blog.
• Answer questions on facebook, twitter.
• Reply to emails / FB messages quick.
• Reply to phone calls within 24 hour.
• Always reward your loyal customers with loyalty discounts.
• Free Newsletter sign on your page and publish free newsletter monthly.
• Offer discounts for seniors and kids.
• Offer live chat customer support on your website.
• Discount to people who share your product.
• Give as many quality back links as possible for your website. It is important that back links should have quality.
• Keep your business open for more hours than your competitors to boost your sales. Once customer has come to your place, she / he will stay with you as long as you care for them.
